Search Engine Optimization (SEO) is a constantly evolving digital marketing technique. It is important for all digital marketers, website owners and all brand sizes because it increases a website’s visibility in the SERPs which leads to more organic traffic towards each website that has answers to queries searched. In order to have a strong old over SEO it is important to strategize and think outside the box. Some trends that are expected to do the job have been discussed.
BERT (Bidirectional Encoder Representations from Transformers) is Google’s new algorithm which was launched in 2019 and has received a lot of attention. BERT will impact one in ten queries. SEO marketers who apply BERT models increase their chances of ranking on the first page for featured snippets in Google SERP. However brands and website owners can’t optimize for BERT. Google uses BERT to improve its understanding of natural language. But they can optimize for the intent behind search queries because intent matching is crucial to creating successful content.
VIDEO AS AN SEO STRATEGY
Video marketing is a crucial part of your SEO strategy. Research by Forrester shows that video is 50 times more likely to show on SERP as opposed to plain text. At present video content is not a guarantee for a website to be featured on the first page of SERP. However, data collected, shows in 2018, people spent an average of 67 minutes watching online videos each day, and this figure is expected to reach 100 minutes per day by 2021 which provides solace for all digital marketers.
CONTENT QUALITY AND QUANTITY
In the fast paced world information needs to be comprehensive and precise; what may seem like an oxymoron on paper is the need and reality of the modern world as a consequence of which the ideal length of a blog post and the precision of content has become the center of debate. It has also become the key to determining the inflow of organic traffic for any website and brand and as such a key determinant of efficient demonstration of SEO.